Contextual Inquiry
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
An iterative design process that focuses on the users and their needs at every phase of the design process.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
The value or satisfaction derived from a decision, influencing the choices people make.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences.