Optimism Bias
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
9 topics found for
“user cognition”
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
Ingroup Bias
A cognitive bias where people favor members of their own group over those in other groups.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Page Parking
The practice of keeping multiple web pages open in browser tabs for future reference or action.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.