Present Bias
A cognitive bias where individuals give stronger weight to payoffs that are closer to the present time compared to those in the future.
253 topics found for
“user cognition”
Closure
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
Satisficing
A decision-making strategy that involves choosing an option that meets the minimum requirements rather than seeking the optimal solution, balancing effort and outcome.
Risk-as-Feelings Theory
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Reification
A key aspect of Gestalt psychology describing the mind's ability to fill in gaps to create a whole object from incomplete elements.
Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
Readability
Readability is a design principle that emphasizes making text easy to read and understand.
Suffix Effect
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end.