Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
253 topics found for
“user cognition”
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.
Cognitive Load Theory
A theory that explains how the amount of mental effort required to process information can impact user experience and task performance.
The User Is Drunk
A usability testing approach where designers assume that users are easily confused and distracted, focusing on simplicity and clarity in design.
Decision Paralysis
A state of overthinking and indecision that prevents making a choice, often due to too many options or uncertainty.
Gambler’s Fallacy
A cognitive bias where individuals believe that past random events affect the probabilities of future random events.
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.