Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
253 topics found for
“user cognition”
Multimodal Theory
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
Dunning-Kruger Effect
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.