Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
253 topics found for
“user cognition”
Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
Cognitive Walkthrough
A usability evaluation method where evaluators walk through tasks to identify potential user difficulties.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Good Defaults
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.