Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
The way information is presented to users, which can significantly influence their decisions and perceptions.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.
A phenomenon where users fail to notice significant changes in their visual field.
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age.
The mental and physical effort required to complete a task, influencing user experience and performance.
A usability testing method where participants verbalize their thoughts while interacting with a product.