Disguised Ads
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
18 topics found for
“user commitment”
The User Is Drunk
A usability testing approach where designers assume that users are easily confused and distracted, focusing on simplicity and clarity in design.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
MVP
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
PoC
Proof of Concept (PoC) is a demonstration, usually in the form of a prototype or pilot project, to verify that a concept or theory has practical potential.
WCAG
Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by WAI to make web content more accessible.