Summative Testing
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
136 topics found for
“user comprehension”
Marking Pattern
A reading pattern where users quickly scan for specific markers or keywords within the content.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Multiple Classification
A method of categorizing information in more than one way to enhance findability and user experience.
Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Emergence
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions.