Linguistic Theory
The study of the nature, structure, and variation of language, including phonetics, phonology, syntax, semantics, and pragmatics.
223 topics found for
“user contexts”
Social Theory
The study of social relationships, structures, and processes.
Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Presuasion
A technique used to prime an audience before delivering a persuasive message.