Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
A design technique that involves showing only essential information initially, revealing additional details as needed to prevent information overload.
The context and set of conditions surrounding a problem that needs to be solved.
The practice of presenting information in a way that is clear, accessible, and useful to the user.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
The behavior of seeking information or resources based on social interactions and cues.
The Principle of Disclosure is an information architecture guideline that promotes revealing information progressively as users need it.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.