First Touch
The initial interaction a customer has with a brand.
1103 topics found for
“user contexts”
Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
Story Points
A unit of measure used in Agile project management to estimate the relative effort required to complete a user story or task.
Design Concept
An overarching idea or theme that guides the design process, providing direction and coherence to the final product.
Bizarreness Effect
A cognitive bias where bizarre or unusual information is better remembered than common information.
Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Between Subjects Design
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.