Association Fallacy
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
1103 topics found for
“user contexts”
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Peltzman Effect
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
Social Learning Theory
A theory that suggests people learn behaviors, skills, and attitudes through observing and imitating others, as well as through direct experiences.
Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.