Democratization
The process of making tools, methods, and knowledge accessible to a broader range of people within an organization or community, allowing non-specialists to participate and contribute meaningfully.
The process of making tools, methods, and knowledge accessible to a broader range of people within an organization or community, allowing non-specialists to participate and contribute meaningfully.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
The percentage of email recipients who open a given email.
A specific group of people identified as the intended recipient of an advertisement or message.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
The study of how psychological influences affect financial behaviors and decision-making.