Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
The process of turning potential customers into paying customers, often measured by the conversion rate.
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Explainable AI (XAI) are AI systems that provide clear and understandable explanations for their decisions and actions.
The practice of dividing a customer base into distinct groups based on common characteristics.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.