Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
299 topics found for
“user data”
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
Benchmark Testing
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.