Scenario Mapping
A method used to create detailed narratives of potential future events to explore and understand possible outcomes and inform decision-making.
A method used to create detailed narratives of potential future events to explore and understand possible outcomes and inform decision-making.
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Crit (Design Critique) is a structured feedback session where designers present their work and receive constructive feedback from peers.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
ModelOps (Model Operations) is a set of practices for deploying, monitoring, and maintaining machine learning models in production environments.
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Representational State Transfer (REST) is an architectural style for designing networked applications based on stateless, client-server communication.
The speed at which leads move through the sales funnel.