Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
299 topics found for
“user data”
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Behavior Enrichments
Modifications or additions to a system that encourage specific user behaviors.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
Analytics
The systematic computational analysis of data or statistics to understand and improve business performance.