Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The process of making predictions about future trends based on current and historical data.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
A statistical distribution where most occurrences take place near the mean, and fewer occurrences happen as you move further from the mean, forming a bell curve.
Technologies that enable machines to understand and interpret data on the web in a human-like manner, enhancing connectivity and usability of information.
A cognitive bias where individuals' expectations influence their perceptions and judgments.
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
The value or satisfaction derived from a decision, influencing the choices people make.