Prescriptive Analytics
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
246 topics found for
“user decision-making”
Infomediary
An intermediary that gathers and provides information to users, typically in an online context.
Placement Bias
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
Behavioral Design
The application of behavioral science principles to design products that influence user behavior in a desired way.
Instrumental Value
The worth of something based on its ability to help achieve a desired end or goal.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Introspection Illusion
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
Story Mapping
A visual exercise that helps product teams understand and prioritize features by organizing user stories into a cohesive narrative that aligns with user journeys and goals.
Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.