Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
246 topics found for
“user decision-making”
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Principle of Choices
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.
Illusion of Control
The tendency for people to overestimate their ability to control events.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.