Instrumental Value
The worth of something based on its ability to help achieve a desired end or goal.
The worth of something based on its ability to help achieve a desired end or goal.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
The Principle of Disclosure is an information architecture guideline that promotes revealing information progressively as users need it.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.