User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
134 topics found for
“user effort”
Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
Good Defaults
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Goal Gradient Effect
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
Time Pressure
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
Performance Load
The mental and physical effort required to complete a task, influencing user experience and performance.
Subscription Trap
A dark pattern where it's easy to subscribe but very difficult to cancel the subscription.