User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.
134 topics found for
“user effort”
Good Defaults
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
Goal Gradient Effect
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Time Pressure
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
Performance Load
The mental and physical effort required to complete a task, influencing user experience and performance.
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.