Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
134 topics found for
“user effort”
Sales Funnel
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.