Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.
The tendency to overestimate the duration or intensity of the emotional impact of future events.
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
The practice of creating products and environments that engage multiple senses, enhancing user experience and emotional connection.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
Qualitative data that provides insights into the context and human aspects behind quantitative data.
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
The tendency to give more weight to negative experiences or information than positive ones.