Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
The tendency to give more weight to negative experiences or information than positive ones.
AI systems designed to communicate with users through natural language, enabling human-like interactions.
The process of exceeding customer expectations to create a positive emotional reaction.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
The use of natural language processing to identify and extract subjective information from text, determining the sentiment expressed.
The reduction of restraint in behavior, often due to the absence of social cues, which can lead to impulsive actions and emotional outbursts.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
A cognitive bias where individuals overestimate how well their thoughts, feelings, and emotions are understood by others.