Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
The evaluation of products based on their ability to influence and shape user behavior.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
The Principle of Choices is an information architecture guideline that emphasizes providing users with meaningful options to navigate and interact with a system.