Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop.
A dark pattern where repetitive notifications or prompts are used to wear down user resistance.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.
The effort required for users to complete a task or interaction within a system.
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
Interfaces that use multiple forms of interaction, such as visual, auditory, and tactile, to enhance user experience and accessibility.