User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
The tendency for people's perception to be affected by their recurring thoughts at the time.
The risk that users will find the product difficult or confusing to use, preventing them from effectively utilizing its features.