Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
127 topics found for
“user experience analysis”
Content-Based Filtering
A recommendation system technique that suggests items similar to those a user has shown interest in, based on item features.
Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
CIT
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.