Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
127 topics found for
“user experience analysis”
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Intentionality Bias
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Naturalistic Observation
A research method that involves observing subjects in their natural environment.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
Standard Deviation
A statistical measure that quantifies the amount of variation or dispersion of a set of data values.