Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
266 topics found for
“user experience insights”
Perceptual Set
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
Usability
The degree to which a product or system can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
Photo Study
A research method where participants take photographs of their activities, environments, or interactions to provide insights into their behaviors and experiences.
Card Sorting
A user research technique where participants organize information into categories to inform information architecture and design.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Illusion of Control
The tendency for people to overestimate their ability to control events.