Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
266 topics found for
“user experience insights”
Optimal Arousal Theory
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Neurodesign
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
Summative Testing
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
Guerrilla Testing
A quick and cost-effective usability testing method where feedback is gathered from users in informal settings, often in public places.