Summative Testing
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
266 topics found for
“user experience insights”
Neurodesign
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Hostile Attribution Bias
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.