Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Feature Adoption Rate (FAR) is the percentage of users who adopt a new feature within a specified time period after its release.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
The process of creating an interface that displays key performance indicators and metrics in a visually accessible way.
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.