Optimism Bias
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
36 topics found for
“user experience risk”
Normalcy Bias
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
Information Bias
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Subadditivity Effect
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Availability Bias
A cognitive bias where people overestimate the importance of information that is readily available.