Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
166 topics found for
“user goals”
Interaction Cost
The effort required for users to complete a task or interaction within a system.
Good Defaults
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Behavior Enrichments
Modifications or additions to a system that encourage specific user behaviors.
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Design Validation
The process of testing and evaluating a design to ensure it meets user needs and business goals before final implementation.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.