Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
A long-term plan for the development and management of a brand to achieve specific goals.
The Principle of Growth is an information architecture guideline that plans for the future expansion and evolution of a system.
Goal-Question-Metrics (GQM) is a framework for defining and interpreting software metrics by identifying goals, formulating questions to determine if the goals are met, and applying metrics to answer those questions.
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
The study of the nature, functions, and effects of cinema, exploring how films communicate and create meaning.
Human in the Loop (HITL) integrates human judgment into the decision-making process of AI systems.
A network of real-world entities and their interrelations, organized in a graph structure, used to improve data integration and retrieval.
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.