Optimal Arousal Theory
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
A design principle that states the design of a product or interface should primarily serve its intended purpose or functionality.
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.