Critical Thinking
The objective analysis and evaluation of an issue in order to form a judgment.
The objective analysis and evaluation of an issue in order to form a judgment.
The study and application of ethical considerations in the development, implementation, and use of technology.
The financial performance of a product, measured by its ability to generate revenue and profit relative to its costs and expenses.
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
Areas of unmet demand in a market where opportunities for growth and development exist.
The area within a market where unmet needs or problems present potential for new products or services.
A brainstorming technique where participants sketch eight ideas in eight minutes to generate a wide range of concepts quickly.