Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
Elements in a design that draw the viewer's attention and create a visual hierarchy.
The concept that humans have a finite capacity for attention, influencing how they perceive and interact with information.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
A Gestalt principle stating that elements that are visually connected are perceived as more related than elements with no connection.
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.
The tendency to attribute intentional actions to others' behaviors, often overestimating their intent.
The study of how individuals make choices among alternatives and the principles that guide these choices.
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.