F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Location, Alphabet, Time, Category, and Hierarchy (LATCH) is a framework for categorizing information.
The process of creating and developing new products, focusing on form, function, usability, and aesthetics to meet user needs.
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.