VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
219 topics found for
“user guides”
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Benchmark Testing
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Open Rate
The percentage of email recipients who open a given email.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.