Experience Team
A team focused on designing and improving the user experience across products and services.
A team focused on designing and improving the user experience across products and services.
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
Minimum Viable Feature (MVF) is the smallest possible version of a feature that delivers value to users and allows for meaningful feedback collection.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users.
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Feature Adoption Rate (FAR) is the percentage of users who adopt a new feature within a specified time period after its release.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.