CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
1127 topics found for
“user guides”
Decision Staging
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
Design Thinking
A user-centered approach to problem-solving that involves empathy, ideation, prototyping, and testing.
Focal Point
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
Content Design
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
Optimal Arousal Theory
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
Data-Driven Design
An approach to design that relies on data and analytics to inform decisions and measure success.