Attention Ratio
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
A design philosophy that considers the diverse needs and abilities of all users, aiming to create products that are accessible to everyone.
Elements in a design that draw the viewer's attention and create a visual hierarchy.
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
The discrepancy between what people intend to do and what they actually do.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.