System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
122 topics found for
“user guides”
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
Ingroup Bias
A cognitive bias where people favor members of their own group over those in other groups.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Feature Release
The process of making a new feature available to users, often involving coordination between development, marketing, and support teams.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Framing Bias
A cognitive bias where people's decisions are influenced by how information is presented rather than just the information itself.