Functional Fixedness
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
A design approach that emphasizes simplicity, using only the necessary elements to create a clean and uncluttered look.
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
A situation in which an individual is unable to make a decision due to the overwhelming number of options available.