Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Numeronym for the word "Documentation" (D + 11 letters + N), creating detailed records and instructions to support the development, use, and maintenance of systems or products.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
A principle stating that users spend most of their time on other websites and prefer your site to work the same way as all the other sites they already know.
A navigation design pattern where users follow a specific order of steps or stages to complete a task, often used in forms, surveys, and instructional guides.
The arrangement of visual elements in a way that signifies their importance, guiding users' attention to the most critical parts of a design.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.