Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
ARIA attributes that define additional characteristics of elements, such as roles and relationships.
The principles and guidelines that govern the moral and ethical aspects of design, ensuring that designs are socially responsible and beneficial.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
The study of social relationships, structures, and processes.
The level of awareness or popularity a product or brand has among consumers.
The practice of collecting, processing, and using data in ways that respect privacy, consent, and the well-being of individuals.
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.